John Oates, Btech (Psychol) FRSA, FacSS, HonFBPS

About the author

Parenting and Media

Through multiple media channels, TV, radio, the internetincluding social media, and various forms of print, parents are exposed to many different and often conflicting representations of parenting beliefs and practices. There is a large variety of ’manuals’ for childcare, espousing contrasting methods of parenting. Terms such as ’helicopter parent’ and  ’tiger mum’ circulate widely and tend to legitimate or stigmatise particular styles of care, and indeed, control. With increased family mobility, and the weakening of local extended familynetworks, the transmission of specific practices from one generation to the next plays a more subsidiary role to the plethora of media representations. Even where psychology is taken as giving credence to ’expert’ opinion, views such as those drawing on behaviourist concepts can seem to contradict views that derive from attachment research. With reference to media examples, this workshop will offer an opportunity to debate these issues and potentially to seek common ground upon which advice to parents can help to reinforce good parenting rather than add to doubts and uncertainties in parents’ minds.